Helping companies organically integrate their brand messaging into Black culture moments and authentically connect with Black consumers through brand activations, influencers, strategic partnerships, and community outreach.
Hi! My name is Jasmin Briggs, and I’m an Oakland, CA, and Washington, DC-based marketing strategist passionate about developing inclusive marketing campaigns and partnerships that amplify BIPOC voices and perspectives. I have over six years of experience developing integrated marketing strategies that capture the target audience’s attention and exceed sales goals.
INCLUSIVE MARKETING STRAGTEGY
Developed a brand marketing strategy that outlined how beauty brands can connect with and increase market share among Black consumers through influencers, brand activations, strategic partnerships, and HBCUs.
Led Historically Black College & University (HBCU) outreach for the Black @ Benefit Employee Resource Group’s (ERG) virtual HBCU Informational Career Panel, and secured four school partnerships for the event.
BENEFIT COSMETICS PORE CARE
Collaborated with in-house paid media manager to showcase skin-tone inclusive imagery in our paid media advertising for the Benefit Cosmetics Pore Care product launch.
KILLEM WITH CURVESINFLUENCER OUTREACH
Led multicultural influencer marketing and outreach for body-positive clothing brand, Killem With Curves.