Hi! My name is Jasmin Briggs, and I’m a brand marketing ​and creative strategist passionate about developing ​inclusive marketing campaigns and partnerships that ​amplify BIPOC voices and perspectives. I have over six ​years of experience developing integrated marketing ​strategies that capture the target audience’s attention ​and exceed sales goals.

My goal: To help companies organically integrate their ​brand messaging into cultural moments and ​authentically connect with consumers through brand ​activations, influencers, social media, strategic ​partnerships, and community outreach.

Education

Old Dominion University

B.S. Communications/Public Relations

Minors: Marketing, Fashion Merchandising

Experience

Freelance Brand Marketing Consultant, Emerald Fox Creatives

03/2024 - Present

Marketing Manager, Benefit Cosmetics

02/2022 - 01/2024

Freelance Brand Strategist, Killem With Curves

09/2018 - 02/2022

Associate Director of Marketing, NAFCU

04/2018 - 02/2022

Marketing Manager, Landscape Lighting Designers Plus

10/2017 - 04/2018

Skills

• Brand Marketing & Strategy
  
• Inclusive Marketing
  
• Creative Strategy
• Influencer Marketing
• Social Media Content Strategy
• Strategic Partnerships
• Project Management
• Website Design
  

COCO NOIR:

BRAND MARKETING ​STRAGTEGY PITCH

Developed a brand marketing ​strategy pitch for Oakland’s 1st ​black woman-owned wine bar, ​Coco Noir which included visual ​brand identity, website redesign, ​social media content, and

partnerships/events.

INCLUSIVE MARKETING STRAGTEGY

Developed a general brand ​marketing strategy that outlined ​how beauty brands can connect ​with and increase market share ​among Black consumers through ​influencers, brand activations, ​strategic partnerships, and ​HBCUs.

BENEFIT COSMETICS

PORE CARE PRODUCT LAUNCH

Collaborated with in-house paid ​media manager to showcase skin-​tone inclusive imagery in display ​and social media advertising for ​the Benefit Cosmetics Pore Care ​product launch.

Benefit cosmetics

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KLARNA

Partnered with Klarna and the in-house brand and creative team to develop and execute sponsorship for Benefit Cosmetics’ Gimme Pink Roller Rink event at Santa Monica Pier, in support of the Benefit Cosmetics Gimme Brow+ Volumizing Pencil launch.

Benefit cosmetics

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kitsch

Spearheaded outreach and execution of Kitsch sweepstakes partnership in support of the Benefit Cosmetics Pore Care launch. I also collaborated with the in-house social and creative team to ideate and develop co-branded marketing assets to promote the sweepstakes.

Benefit cosmetics

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MAKEUP ERASER

Spearheaded outreach and execution of Makeup Eraser sweepstakes partnership in support of the Benefit Cosmetics holiday sets launch. I also collaborated with the in-house social and creative team to ideate and develop co-branded marketing assets to promote the sweepstakes.

Benefit Cosmetics:

Black @ Benefit ERG

HBCU CAREER PANEL

Led Historically Black College & University (HBCU) outreach for the Black @ Benefit Employee Resource Group’s (ERG) virtual HBCU Informational Career Panel, and secured four school partnerships for the event.

KILLEM WITH CURVES ​Social Media CONTENT

Planned and produced all social ​media image and video assets and ​coordinated brand photoshoots for ​new product launches

Black hair renaissance

Social Media CONTENT

Created this social media video ​asset for a linkedin post I wrote in ​response to the Nike X Jacquemus X ​Sha’Carri Richardson collab. In the ​post I discussed the Black Hair ​Renaissance that is currently ​happening in pop culture and on ​social media

KILLEM WITH CURVES INFLUENCER Marketing

Led influencer research, outreach, ​and strategy across Instagram ​and Tik Tok for all product ​launches and evergreen ​campaigns.

Coco noir

WEBSITE DESIGN

Designed a website mockup pitch ​for a wine bar in Oakland, CA that ​was more user-friendly and ​visually appealing than the bar’s ​current website

KILLEM WITH CURVES WEBSITE DESIGN

Designed a fully responsive and search engine optimized website via Shopify. I also managed all product, photo, content and copy updates for the website.